Regional Strategy

Regional Strategy

Surfing the Rising Tide

In economic development, as in life, there are sometimes winners and losers. A business comes to town and breaks new ground—or moves away, leaving an empty facility and unemployed workers.

Increasingly, however, economic development organizations are recognizing that local economies are truly interconnected in a vast and complex regional web. By banding together and finding opportunities to collaborate, ED groups can capitalize on these interdependent networks to mitigate the failures and expand their successes.

This, in essence, is at the heart of a regional strategy for economic development, and Golden Shovel has been a trailblazer in this emerging trend. Because we began our life as an agency working primarily with rural agencies, we learned quickly that regional branding and assets were key in helping these territories to grow. As a result, we’ve developed key capabilities in regional economic development strategies.

Communication Network: Stronger Together

One of the key advantages of a regional strategy is the ability to reach a wider audience. By sharing content across regional web and social media sites, individual locations can communicate over a much wider broadband. Technology can either help or hurt this effort. Incompatible websites and systems can be a major hurdle to overcome.

That’s why Golden Shovel Agency has built collaboration from the ground up, into its Economic Gateway website technology. Our websites, along with our additional agency services, let you communicate both internally and externally, and share your story across a wide range of traditional and new media platforms. 

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Regional Strategy Services

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Content & Strategy

Narrative placemaking is about more than communicating the key assets and opportunities of your region. It’s also a chance to tell the unique story of your place that sets it apart from other regions. As our client you are paired with a dedicated copywriter who helps you refine your goals and strategies, crafting the narratives that tell your story.

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Economic Gateway Websites

The Economic Gateway is a proprietary suite of web tools designed and built by Golden Shovel Agency to serve the specific needs of economic development organizations. Our technology allows communities to combine forces to communicate with key stakeholders, including site selectors, workforce, existing businesses, and others.

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Creative Services

Unlike most creative services agencies, Golden Shovel is steeped in the world of economic development. We understand not only your key constituents and audiences, but also the broader trends that shape the ED world. When it comes to communicating brand, designing effective collateral, or copywriting services for tailored audiences, our knowledge and experience saves time and increases your impact.

 

Featured Regional Strategy Projects

 

What Our Clients Say

Tom Lambrecht-GRE

“I have been working with Golden Shovel Agency to build an economic development portal for Great River Energy and our 28 member co-ops. The economic development-focused tools and software as part of our website solution will not only help Great River Energy promote our economic development online, but will also provide focused websites for our co-ops to promote their economic development efforts for rural Minnesota. The team at Golden Shovel Agency customizes their solution to meet the individual needs of their clients. The professionalism, attention to detail, and customer service that Golden Shovel provides is outstanding.”

~Tom Lambrecht, Great River Energy

 

 

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