Surfing the Rising Tide

In economic development, as in life, there are sometimes winners and losers. A business comes to town and breaks new ground—or moves away, leaving an empty facility and unemployed workers.

Increasingly, however, economic development organizations are recognizing that local economies are truly interconnected in a vast and complex regional web. By banding together and finding opportunities to collaborate, ED groups can capitalize on these interdependent networks to mitigate the failures and expand their successes.

This, in essence, is at the heart of a regional strategy for economic development, and Golden Shovel has been a trailblazer in this emerging trend. Because we began our life as an agency working primarily with rural agencies, we learned quickly that regional branding and assets were key in helping these territories to grow. As a result, we’ve developed key capabilities in regional economic development strategies.

Communication Network: Stronger Together

One of the key advantages of a regional strategy is the ability to reach a wider audience. By sharing content across regional web and social media sites, individual locations can communicate over a much wider broadband. Technology can either help or hurt this effort. Incompatible websites and systems can be a major hurdle to overcome.

That’s why Golden Shovel Agency has built collaboration from the ground up, into its Economic Gateway website technology. Our websites, along with our additional agency services, let you communicate both internally and externally, and share your story across a wide range of traditional and new media platforms.