July COO Update: Micro-Sites for Economic Development

Wednesday, July 01, 2015

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July 2015

We are well into Summer and communities across the country are looking their best. Good time to get out and shoot some great photos that will keep your web presence warm over the winter. At the end of June, the Golden Shovel team caught a little of the golden sun at our company retreat. In a virtual company, the few times you actually see your coworkers really matters and we all had a great time reconnecting. Thank you to the whole team.


One of the new trends we have seen in the industry is the creation of micro-sites. In a nutshell, a website that is targeted for a specific purpose or market that sits within the umbrella of the economic development website. Some of the micro-sites are focused towards specific initiatives like workforce and talent attraction, some of them are for business or industrial parks like Upton Logistics Center

that are key assets to the community. We are also seeing increased interest in micro-sites that are being built for specific audiences like a target industry or entrepreneurs. In each case, the sites are narrowly focused, have their own URL but are usually tied to the main economic development site. In the case of our Economic Gateway sites, the economic development website and the micro-site are connected and share information and news between them. The micro sites also make a nice landing page to support marketing initiatives targeting the respective audiences. I expect this trend is going to be expanding as economic development groups refine their business attraction strategies. Contact us for more information.

New Sites Launched

In June we launched a new economic development website for the Upton Development Board in Wyoming


with matching sites for the City of Upton and the Chamber of Commerce Check them out!





Corsica Development Corporation in South Dakota  just launched their new website too. You can find it at  

Expert Webinars

On July 23rd, please join us for a webinar titled, “What works, what doesn't: Emerging trends for economic development websites” with a joint presentation between Golden Shovel and GIS Planning. Sign up here!

Special thank you to Janet Ady, President & CEO of Ady Voltedge who gave an excellent presentation in June on the megatrends that are happening in the industry.

Upcoming Conferences

We will be at some great conferences over the rest of the Summer. Let us know if you will be attending and we can connect.

2015 NREDA Annual Conference  Wednesday, July 15, 2015 -Friday, July 17, 2015

At: The Warwick Hotel National Rural Economic Developers Association

SEDC 2015 Annual Conference Sunday, July 26, 2015 -Tuesday, July 28, 2015

At: Hyatt Regency Savannah  Southern Economic Development Council

I’ll be speaking at this conference on Sunday July 26th at 3 pm.

UEDA 2015 Summer Forum Monday, August 3, 2015 - Wednesday, August 5, 2015

At: Amway Grand Plaza Hotel Utility Economic Development Association

Hope to see you out there!


Aaron Brossoit

Chief Operating Officer

Category: Blog

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