Regional Collaboration + Social Media = Economic Growth

Monday, September 30, 2013

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Regional economic development has proven to be the dominant model for pooling resources and growing communities across the country. Communities who participate in a regional economic development group can benefit from shared marketing, shared knowledge, and a bigger footprint for attracting jobs and businesses. Despite the popularity of regional collaboration, many economic development groups are not leveraging the power of marketing with the regional partnerships, especially in the area of social media.

Believe it or not, many economic development agencies aren’t fully utilizing the social media tools available. Lack of time, staffing, and comfort are reasons cited in our studies of why economic developers have not established a social media strategy. So why use social media?

According to a Jobvite Social Recruiting Survey, social media is a preferred tool for employees and employers:

  • In 2012, more than 90% of employers used social media for recruiting
  • More than half of the companies used Facebook, half used Twitter, and all of them used LinkedIn.
  • 43% of respondents felt the quality of applicants improved because of social media.
  • 20% said it takes less time to hire when using social recruiting.

The job market today is becoming a very specific niche market. Employers are trying to narrow the focus for their job search so they don’t waste time and energy during the recruiting process. Employees, eager to find jobs, are using social media to narrow their search.

So employers and employees are using social media. How does this affect economic development agencies? Our local authorities need to be leading their way for employees and employers. As a local economic development authority, if you are not using social media to proclaim the community assets and attract employees and employers, you are missing a valuable tool. Additionally, if your organization is not using social media, then your organization is sending the message of being behind the curve.

John Marshall
Vice President of Sales
Golden Shovel Agency
Direct: (651) 353-6655

Golden Shovel Agency is leading the way in social media strategies for economic developers and regional economic development groups. We currently serve over 100 economic development customers and understand the trends and techniques. More importantly, we do this everyday! Which means we stay on top of the technology and topics so you don’t need to be an expert.

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