Lead Forensics Partnership Brings Powerful Lead Generation Software to Our Clients

Tuesday, May 30, 2017

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By Aaron Brossoit

One value-added service Golden Shovel Agency brings to economic development professionals is a strong bench of partners. We strategically pick partnerships that give our clients the best tools to help them connect with businesses or build relationships.  We are pleased to announce our newest partner: Lead Forensics.

Lead Forensics is a cutting-edge lead generation tool that can be integrated into our economic development websites. This lead tracking tool gives economic developers the ability to convert anonymous website visitors into tangible names with contact information.

Golden Shovel Agency has developed a comprehensive set of tools and strategies to help economic development organizations cultivate a healthy workforce. Regional branding, quality of life initiatives, and specialized online resources are just a few of the approaches that we’ve developed.

Our award-winning strategies are driving traffic to Golden Shovel Agency client websites and increasing awareness of the communities we serve. This traffic contains future relationships and business clients. By using the power of the Lead Forensics lead generation software, economic developers can convert anonymous website traffic into company names and contact information.

Today’s economic developers need to build relationships, meet new entrepreneurs and identify growing companies. By incorporating Lead Forensics into Golden Shovel’s Economic Gateway and marketing strategies, economic developers are able to launch a marketing campaign that attracts visitors AND identifies those visitors so a relationship can be forged. It is the perfect win-win for economic developers.

Data-driven software and analytics give economic developers an edge when they are competing to bring business to their communities. By identifying the businesses who are researching a community website, economic developers can quickly reach out to companies who may be relocating or expanding.

We have successfully incorporated Lead Forensics into client websites and in every case, the client was impressed with the new level of website analysis and lead generation. This partnership will disrupt the economic development industry.”

Once Lead Forensics is embedded into an economic development website alerts are sent out each time visitors of interest look at the website. This alert allows economic developers to be notified immediately and to reach out to people who may be looking to relocate or build a business. With Lead Forensics, communities will never miss another website lead.

Additionally, the Lead Forensic software analyzes traffic and provides reports detailing what pages are being visited and which pages are attracting visitors. By using the powerful analytics, economic developers can strategically launch a marketing campaign and then track the effectiveness. These analytics will help economic developers build powerful workforce and business attraction strategies.

This partnership will put Golden Shovel Agency clients at the forefront of economic development effectiveness.

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