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Golden Shovel Agency offers Media Management for Southwest Minnesota

Saturday, February 16, 2013

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Rural communities across the nation have witnessed economic benefits from Golden Shovel’s innovative website creation, development and management; however, an alternative approach exists for budget-conscious communities that want to remain highly visible.

These regions opt to rely solely upon Golden Shovel’s Gatekeeper Social Management Service, which highlights regional attributes through continually updated and strategically planned social media content.

Each month Golden Shovel works with communities to perform analyses of regional attributes, strategize best practices to reach development goals, and train individuals on optimal utilization of social media outlets like Facebook and Twitter. Based on these meetings, original media content is created by Golden Shovel copywriters. Quarterly reports are then maintained in order to facilitate the next round of content.

Discover Southwest Minnesota opted for the Gatekeeper service and has received and maintained a great following on Facebook and Twitter in a short time.

Cal Brink, Economic Development Authority director for Marshall, MN, believes that “integrating social media within our marketing plan has proven to be beneficial to reach business and networks that we wouldn’t have normally reached.”

See for yourself what social media is doing for Southwest Minnesota at their Facebook site http://www.facebook.com/DiscoverSouthwestMN or on Twitter @DiscoverSWMN.

About Discover Southwest MN
Southwest MN is one of the fastest growing regions in rural Minnesota. In addition to having a growing and balanced local economy featuring manufacturing, healthcare, education, service and retail, the region features a quality of life and access to broadband infrastructure that few micropolitan communities (populations of 10,000-50,000) can equal. Southwest MN is a forward thinking, business-friendly region with shovel ready sites welcoming you to join us.

About Golden Shovel Agency
Golden Shovel Agency views economic development as a creative endeavor, critical for a region or community to attract and retain businesses. They bring over 10 years of experience combining web technology and design expertise to present communities in their best light. At Golden Shovel, they employ the latest trends and keep their clients ahead of the curve.

Category: GSA News

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