GSA Presentations

Presentations

Our Voice

We attend state and national Economic Development conferences both as speakers and as attendees to stay current on best practices and to network with site selectors. This year we have prepared a new series of presentations where we will share relevant information with a cutting-edge vision, always looking to continue providing support to economic development organizations in achieving their goals. If you have interest in learning more about our presentations, please feel free to contact us with any questions you may have.

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Presentations

Sharpening the Edge: A Fresh Look at Economic Development Online

Learn new insights, trends and innovative communication strategies being applied across the economic development industry. We will explore successful approaches to social media and online communication, share powerful new regional strategies and take a look at what is up around the corner for economic developers online.

What attendees will learn:

  • Innovative approaches to social media
  • Not all social media tools are created equal for economic developers
  • A new regional website model
  • Case studies
  • Upcoming trends in social media

Getting Traction in Workforce Attraction

The successful attraction and retention of talented people determines which communities businesses will survive and thrive in. In this presentation, Aaron Brossoit will show how successful strategies combine aspirational storytelling with social media and sophisticated tracking technologies. We’ll explore best practices using LinkedIn and Facebook with examples and case studies.

What attendees will learn:

  • Crafting a workforce attraction strategy
  • Narrative placemaking and successful story creation
  • Effectively using social media 
  • Tracking success

 

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